January 2012

2011 - another door opens

What is a trade, what is an industry, what is this publication series about? Our collection archived at Editors Desk will reveal that Trade and Industry holds a very close association with people going places. The pages have news of product, of people, of destinations: we do it that way because just about every customer for the allied business sectors we cover is someone going somewhere. All needing something some supplier or other can deliver.

Someone. Something. Somewhere: Key in a trade and an industry that's going places.

Bicycle. Outdoor. Scooter: Key partnerships linking that trade and the industry community.

Yes, each and every journey starts at a doorway. The very first step brings a whole raft of opportunity to generate sales, which is the trade and the industry function. Linking the thinking is the mission with the b2b Trade & Industry series - and that leads to a lot of opportunity! Now we've stepped through the doorway into our 32nd year with our Bicycle b2b, that is a clue to how the journey has developed and grown the opportunities we help you explore.

What we have found and nurtured on the way grew to the very distinct USP for the Trade & Industry series: identifying, mixing, and matching cross-over product existing in the sectors covered by our b2b journals. We relate and contribute to the growing awareness of green thinking and green doing. Outdoor Trade & Industry being launched into our portfolio a decade after the Bicycle b2b, was some little while before the powered two wheeler b2b zipped in. From then on the true and full cross-trade perspective has evolved in Trade & Industry.

The opportunity is here, and we are always pleased to hear from people like you.

Peter Lumley
editor . publisher